Your goal is to keep your organization strong. HOW you get there makes all the difference. Fazio International will work with you on each of the six critical elements. There's a world of difference when it's done right.
Credibility Your organization's mission is directed at a genuine need that is clearly articulated. Your organization enjoys an aura of permanency, is managed professionally, and has attracted leaders to serve on its governing board.
The Case You need to make a compelling case. Express your organization's needs in relation to program goals that are clear, justifiable, and rational. Your case is strengthened by coupling a broad, universal appeal with an emotional pull.
Prospects Whether your goal is to solidify your membership base or to secure funds within a specified timeframe, an adequate number of major prospects must be identified, researched, evaluated and informed about your mission and goals.
Volunteer Leadership Your organization must enlist individuals who will help identify prospects and make personal presentations on a peer-to-peer level. These volunteers are individuals of stature, respect, and influence within your constituency or the community at large.
The Plan Successful strategies require a detailed operating document. It outlines how the campaign will achieve its goals through a network of activities phased in over time. The process of building the plan integrates volunteer leaders with validation of critical needs, goal setting and formulation of your strategic options.
Staff & Budget Your organization needs in place a knowledgeable, competent staff with a realistic development budget. They will be responsible to create all tactical plans and materials, implement the campaign, and monitor progress.